Camila Cohelo´s New Beauty Brand: 'ELA LUZ'

How many of you regretted Monday morning class because you spent hours Sunday night looking through your favorite channels on Youtube?  Well, that was me (and probably still is me)!

As a teenager, I especially loved watching makeup tutorials where girls would show you how to recreate celebrities' red carpet makeup looks. However, most of the famous makeup youtubers at the time were white blonde girls, so I could never copy their palettes or relate well to their content because of my darker skin tone.

This is how I discovered my favorite makeup channel, ‘Makeup by Camila Coehlo.”

Camila and I came together like strawberries and chocolate on a summer evening, because similar to most Latinas, she has a tanned skin tone. I was so happy to be able to recreate her looks without looking strange because of the colors she used, plus she even taught us a new portuguese word in every video!

10 years later, Camila Coelho finds herself as part of Forbes 30 under 30 and one of the most influential fashion and makeup bloggers in the world. If you watch any of the high-end luxury brand events such as Dior, Celine, Chanel and Louis Vuitton the Brazilian is always present on the front row all the time.

After many years of being in the industry, Camila launched her first lifestyle brand in 2020! If you haven’t seen it already, oh boy are you missing it out...

Camila’s brand is named ‘Ela Luz’, which means “she’s light” in portuguese, and includes makeup, skincare, and hair products. Her products are perfect for everyday use, and uses only environmentally-conscious ingredients with zero impurities, meaning all of the products are free of parabens, sulfates, toxins, and gluten.

Here are some of our favorite picks from the brand created by Brazilian beauty guru Camila Coehlo. Make sure to check out the official website of Ela Luz to look at every product they have besides the ones we are about to show you.

24K Lip therapy- brand’s best seller! This lip balm, made up of oils and butters, makes your lips healthier and smoother after applying. 

Lip & Cheek stain: this natural tint is perfect for a natural look with red tones and goes perfectly with any skin tone.

Brazilian goddess eyeshadow palette. I’m obsessed with this palette and the eight colors you find in it. This palette is made for a tanned look, and you can make it as natural or bold as you want.